Digital marketing

Increase in direct bookings

Meet us
Increase in direct bookings
Reduce OTAs portal fees
Online reporting 24/7

Don’t pay commissions to OTAs unnecessarily

We have been helping our clients for a long time with the growth of the share of direct bookings, which allows them to save funds for commissions of OTA portals. They can subsequently invest in other forms of promotion of the hotel and hotel services, or choose other forms of investment in hotel operations. We are now actively cooperating with several dozen hotels to increase direct bookings, with a share of between 10% and 35% of direct bookings.

To support direct bookings we use:


Google Ads (search and display advertising)

Google Hotel Ads 

Seznam Sklik (search and display advertising)

Social Media Ads (advertising on Facebook, Instagram and TikTok)

Direct purchase of media (banner ads on major portals and websites)

E-mail marketing (acquisition, automated)

Google Hotel Ads

Linking to Google Hotel Center with Bookolo allows you to update prices and hotel availability in Google Hotel Center. This data will subsequently be displayed to you for Google Free Booking Links, or for advertisements when searching for a hotel on Google and in Google Maps.

Meet us

We will be happy to answer your questions

In 2022, we made a significant upgrade by switching from our previous booking engine to the Bookolo Booking Engine, resulting in a substantial increase in the number of bookings made through our website. The primary advantage of this transition is the user-friendly booking process for our customers, along with a range of additional features that enhance our interactions with them. This is why I confidently endorse it.

Vladimír Halgaš

I have been working with Booking Engine by Bookola for several years. The system is constantly evolving and improving. I appreciate especially its user simplicity, intuitiveness and complexity. It fits perfectly with the minimalistic design of our website. In addition to BE, we also use a Voucher Shop and a module for managing wellness reservations. I must also praise praise the great work of the support and the shop, which solves any query in a flash. Switching to Bookolo has saved me a lot of time, freed up my hands in managing packages and quotes and helped with supporting direct bookings.  

Vendula Gajová
Managing Director Monastery Garden Prague

We have been using Bookolo products in our hotel for many years and have been extremely satisfied with the technical quality of the products and the flawless support. The web solution was one of the first and, we are still amazed by its timeless design and concept. Next came the booking system itself, which, according to internal statistics, had an immediate positive impact due to its user-friendliness, simplicity and also due to a greater pull on the gate in the form of direct bookings than what we were used to with our former provider. At the same time, I would like to acknowledge the personal approach from all Bookolo staff, who have been helpful to our team with technical and organisational issues. In particular, the close cooperation in the implementation of each product was important and beneficial. 

Ondřej Matiášek
General Manager Congress & Wellness Hotel Olšanka SUPERIOR

For myself, I can say that Bookolo is not only a great system that improves based on your needs, but also ga team of great people who are always willing to give you advice. It is a pleasure to work with them.

Radka Šafaříková
Sales & Marketing manager Hotel Špindlerova Bouda

The cooperation with the Bookolo System is really excellent. Global Payments is a payment service provider, and if a hotel needs to enable immediate payment upon a booking engine, for example, Bookolo actively recommends Global Payments' solution. We appreciate the company's pro-customer approach to the needs of their customers, which can be seen in the fact that they have prepared their system in such a way that deploying the payment gateway is really easy and fast. Our payment gateway is also fully integrated with the Bookolo booking system, allowing for easy transaction management. Last but not least, we value great communication and a personal approach to each customer, values that we also cherish as Global Payments. Bookolo takes an interest in every customer they recommend the solution to and is keen to get it up and running. Their work certainly doesn't end with the signing of a contract. I wish the Czech business environment had more companies like this.

Milan Lípa
Manager for major accounts, Global Payments

We have been using Bookolo System products, services and modules in our hotel division for several years to our complete satisfaction. The systems are state-of-the-art and dynamically evolving, actively responding to the current stimuli of the rapidly evolving online hotel environment, without which today's hotel cannot function adequately and competitively. In the time we have been using Bookolo, the volume of direct bookings in our hotels has increased several times. Bookolo is intuitive, efficient and simple.

Martin Novota
Director of the hotel division, Absolutum Group

Bookolo? Simply number one! In a market full of different hotel systems, it's not easy to navigate. Here we were impressed by the clear design and at first glance everything we would expect a hotel system to do. After the first meeting it was clear that we were heading in the right direction. As the system admin, I am extremely satisfied with the care and patience of the support. Training, fine-tuning details, consulting over setup and debugging comments or suggestions from our side, all handled quickly and with a very friendly approach. I'm so sorry that everything is already running without the need to contact support :slightly_smiling_face: They are really great! Thank you and wish you many happy clients!

Renáta Prokopová
Marketing Two Fingers

Q&A Increase in direct bookings

More questions

We have our own accounts for Google Ads and Business Manager (Meta Ads). Is it possible to use them?

Yes - the ideal option is to take over your existing accounts and make all campaign changes and long-term optimization directly within them. This is important for maintaining data consistency and tracking long-term trends. The takeover is done by simply adding the appropriate emails and setting up rights and permissions. If you don't have your own accounts, arrangements can be made to create them.

What does the price for online campaigns consist of?

The price consists of 3 basic parts: set-up, monthly fee and credit. At the beginning of the cooperation, a one-time set-up of campaigns (technical structure, keyword selection, ad copywriting and other activities) will take place, which is charged with a one-time fee. Thereafter, the actual management of the campaigns, which is carried out by experienced specialists, is charged on a monthly basis. The last item is then the advertising budget - if the accounts are yours, the billing is between you and the individual tools (Google, Meta, List, etc). If the accounts are run through us, the amount is re-billed 1:1.

What information do you need to know from us before you start working with us?

We need to know your goals - what type of customers you are interested in, or what market or country you want to reach. We also need to know what the campaigns are intended to achieve - whether it's a certain volume of direct bookings, an increase in demand for a particular date, or the promotion and promotion of a specific special offer.

Will I get any reports? And how often?

For each form of cooperation we prepare data reports on the performance of direct bookings. All of these reports are online with real-time data, so you can look at the report whenever you want and see how your hotel is performing. The report can be found under a special link that we will send you at the beginning of the cooperation. Other services regarding consultations and their form already depend on the form and volume of cooperation.

Is it possible to add new campaigns or expand existing ones during the collaboration?

Of course. It very much depends on the size and extent of the changes. Minor changes are part of the monthly campaign management and therefore within the already set monthly fee. If it is a more complex campaign with a higher level of preparation, it is always handled individually according to the complexity. These changes are then charged an extra amount.

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