Digital marketing

Attracting new guests

Meet us
Reaching out to new markets
Creative online campaigns
High return on investment

We will help you get new guests

We will help you reach new customers or even whole countries. Are you thinking of reaching out to potential guests from Germany? Or rather young Czech couples? We will be happy to come up with a creative campaign to support your intention. We are used to creating the entire campaign concept, including graphics, as well as implementing and managing the entire campaign.

 

For these campaigns, we use all suitable online channels where new guests can move. It can consist of a large banner campaign or, on the contrary, we will use suitable influencers and online PR. The online world offers a lot of possibilities that we can take advantage of.

 

How we get new guests:

Creative online campaigns

Social media and Influencers

Online PR and content creation

Banner and video campaigns in the Czech Republic and abroad

Meet us

We will be happy to answer your questions.

We have been using Bookolo products in our hotel for many years and have been extremely satisfied with the technical quality of the products and the flawless support. The web solution was one of the first and, we are still amazed by its timeless design and concept. Next came the booking system itself, which, according to internal statistics, had an immediate positive impact due to its user-friendliness, simplicity and also due to a greater pull on the gate in the form of direct bookings than what we were used to with our former provider. At the same time, I would like to acknowledge the personal approach from all Bookolo staff, who have been helpful to our team with technical and organisational issues. In particular, the close cooperation in the implementation of each product was important and beneficial. 

Ondřej Matiášek
Assistant to the General Manager Congress & Wellness Hotel Olšanka SUPERIOR

In 2022, we made a significant upgrade by switching from our previous booking engine to the Bookolo Booking Engine, resulting in a substantial increase in the number of bookings made through our website. The primary advantage of this transition is the user-friendly booking process for our customers, along with a range of additional features that enhance our interactions with them. This is why I confidently endorse it.

Vladimír Halgaš
Sales Director CZECH INN HOTELS

For myself, I can say that Bookolo is not only a great system that improves based on your needs, but also ga team of great people who are always willing to give you advice. It is a pleasure to work with them.

Radka Šafaříková
Sales & Marketing manager Hotel Špindlerova Bouda

I have been working with Booking Engine by Bookola for several years. The system is constantly evolving and improving. I appreciate especially its user simplicity, intuitiveness and complexity. It fits perfectly with the minimalistic design of our website. In addition to BE, we also use a Voucher Shop and a module for managing wellness reservations. I must also praise praise the great work of the support and the shop, which solves any query in a flash. Switching to Bookolo has saved me a lot of time, freed up my hands in managing packages and quotes and helped with supporting direct bookings.  

Vendula Gajová
Managing Director Monastery Garden Prague

The cooperation with the Bookolo System is really excellent. Global Payments is a payment service provider, and if a hotel needs to enable immediate payment upon a booking engine, for example, Bookolo actively recommends Global Payments' solution. We appreciate the company's pro-customer approach to the needs of their customers, which can be seen in the fact that they have prepared their system in such a way that deploying the payment gateway is really easy and fast. Our payment gateway is also fully integrated with the Bookolo booking system, allowing for easy transaction management. Last but not least, we value great communication and a personal approach to each customer, values that we also cherish as Global Payments. Bookolo takes an interest in every customer they recommend the solution to and is keen to get it up and running. Their work certainly doesn't end with the signing of a contract. I wish the Czech business environment had more companies like this.

Milan Lípa
Manager for major accounts, Global Payments

We have been using Bookolo System products, services and modules in our hotel division for several years to our complete satisfaction. The systems are state-of-the-art and dynamically evolving, actively responding to the current stimuli of the rapidly evolving online hotel environment, without which today's hotel cannot function adequately and competitively. In the time we have been using Bookolo, the volume of direct bookings in our hotels has increased several times. Bookolo is intuitive, efficient and simple.

Martin Novota
Director of the hotel division, Absolutum Group

Bookolo? Simply number one! In a market full of different hotel systems, it's not easy to navigate. Here we were impressed by the clear design and at first glance everything we would expect a hotel system to do. After the first meeting it was clear that we were heading in the right direction. As the system admin, I am extremely satisfied with the care and patience of the support. Training, fine-tuning details, consulting over setup and debugging comments or suggestions from our side, all handled quickly and with a very friendly approach. I'm so sorry that everything is already running without the need to contact support :slightly_smiling_face: They are really great! Thank you and wish you many happy clients!

Renáta Prokopová
Marketing Two Fingers

Q&A Getting new guests

More questions

What information do you need to know from us before you start working with us?

We need to know your goals - what type of customers you are interested in, or what market or country you want to reach. We also need to know what your campaigns are trying to achieve - whether it's a certain volume of direct bookings, booking a specific date or some special offers. 

How long does it take to set up a campaign?

The preparation of a campaign depends on its complexity and the availability of materials such as photos or videos. The average preparation time is 2-3 weeks (excluding photo/video production), and the final output is a complete campaign proposal including graphics, texts and budget. If production would also need to be secured, the entire implementation can stretch to an average of 4 weeks. 

Are campaigns like this one-off or can they be repeated?

Most of the campaigns are one-off, lasting between 8 and 12 weeks. However, it is certainly possible to build on and recycle parts of the campaign to reduce the cost of creating the next campaign. 

What is the cost of a campaign like this?

The price is divided into two parts - the work of the specialists who devise and create the campaign and the advertising budget or credit. The price is highly dependent on the type of target, size of the market, duration and other points. However, similar campaigns start at a price of 60,000 CZK for all together including credit.

How is the evaluation done and what if something stops working in the process?

We monitor and optimise campaigns continuously, so if something major happens, we react to it. In the event of major changes, we work together with you to keep you up to date. After (and during) the campaign, an online report with important statistics is available to you.

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