Emailing module

Make the most of your guest email addresses

Why should I choose the Emailing module?

Keep communicating with your guests after they leave and don't leave them to the competition.
Promote your special offers or major events in your area.
Create an email campaign in a few clicks from pre-made components.
Templates can be created from successful campaigns to endless mailings.
A clear dashboard with an evaluation of the success of each campaign.
Free initial one-on-one training and excellent technical support with fast response.

Keep in touch with your guests even after their departure

The Emailing module is aimed at easy and quick creation of campaigns for all kinds of events, occasions or to promote special offers. Connection with other modules such as Booking Engine allows you to use the creation of campaigns, for example, according to the sales success of individual offers, by specific countries or specific periods in the past. The module also includes clear statics to help you evaluate individual campaigns.

The structure and design of the email can be set up in a few clicks

The module uses a system of pre-made components that allow you to put together your own original email campaign with a few mouse strokes. The individual components are tailored to the hotel segment based on our previous experience. The frequently used component structure can be saved in the system in a template and reused when creating campaigns without having to re-create the email. The system also allows the use of custom HTML templates

Segmentation and custom contact sheets

One of the great advantages over other emailing systems is the close connection of the system with other Bookolo modules, which enables automatic system creation of contact lists and their segmentation. In addition to automatic contact lists, it is also possible to easily upload contact lists from external sources into the system and then segment them.

Automated emailing

Within the Emailing module, there is an Automatic Emailing submodule. Here you can automate hotel processes after one-time setup. For each active Bookolo module you have several automatic emails that can be set up for different occasions and automatically sent to guests. In this simple way you can, for example, automatically send birthday or holiday wishes to guests, or remind them of an upcoming expiration of a purchased voucher.

What Bookolo clients say

In 2022, we made a significant upgrade by switching from our previous booking engine to the Bookolo Booking Engine, resulting in a substantial increase in the number of bookings made through our website. The primary advantage of this transition is the user-friendly booking process for our customers, along with a range of additional features that enhance our interactions with them. This is why I confidently endorse it.

Vladimír Halgaš

Sales Director CZECH INN HOTELS

I have been working with Booking Engine by Bookola for several years. The system is constantly evolving and improving. I appreciate especially its user simplicity, intuitiveness and complexity. It fits perfectly with the minimalistic design of our website. In addition to BE, we also use a Voucher Shop and a module for managing wellness reservations. I must also praise praise the great work of the support and the shop, which solves any query in a flash. Switching to Bookolo has saved me a lot of time, freed up my hands in managing packages and quotes and helped with supporting direct bookings.

Vendula Gajová

Managing Director Monastery Garden Prague

We have been using Bookolo products in our hotel for many years and have been extremely satisfied with the technical quality of the products and the flawless support. The web solution was one of the first and, we are still amazed by its timeless design and concept. Next came the booking system itself, which, according to internal statistics, had an immediate positive impact due to its user-friendliness, simplicity and also due to a greater pull on the gate in the form of direct bookings than what we were used to with our former provider. At the same time, I would like to acknowledge the personal approach from all Bookolo staff, who have been helpful to our team with technical and organisational issues. In particular, the close cooperation in the implementation of each product was important and beneficial.

Ondřej Matiášek

Assistant to the General Manager Congress & Wellness Hotel Olšanka SUPERIOR

For myself, I can say that Bookolo is not only a great system that improves based on your needs, but also ga team of great people who are always willing to give you advice. It is a pleasure to work with them.

Radka Šafaříková

Sales & Marketing manager Hotel Špindlerova Bouda

The cooperation with the Bookolo System is really excellent. Global Payments is a payment service provider, and if a hotel needs to enable immediate payment upon a booking engine, for example, Bookolo actively recommends Global Payments' solution. We appreciate the company's pro-customer approach to the needs of their customers, which can be seen in the fact that they have prepared their system in such a way that deploying the payment gateway is really easy and fast. Our payment gateway is also fully integrated with the Bookolo booking system, allowing for easy transaction management. Last but not least, we value great communication and a personal approach to each customer, values that we also cherish as Global Payments. Bookolo takes an interest in every customer they recommend the solution to and is keen to get it up and running. Their work certainly doesn't end with the signing of a contract. I wish the Czech business environment had more companies like this.

Milan Lípa

Manager for major accounts, Global Payments

We have been using Bookolo System products, services and modules in our hotel division for several years to our complete satisfaction. The systems are state-of-the-art and dynamically evolving, actively responding to the current stimuli of the rapidly evolving online hotel environment, without which today's hotel cannot function adequately and competitively. In the time we have been using Bookolo, the volume of direct bookings in our hotels has increased several times. Bookolo is intuitive, efficient and simple.

Martin Novota

Director of the hotel division, Absolutum Group

Bookolo? Simply number one! In a market full of different hotel systems, it's not easy to navigate. Here we were impressed by the clear design and at first glance everything we would expect a hotel system to do. After the first meeting it was clear that we were heading in the right direction. As the system admin, I am extremely satisfied with the care and patience of the support. Training, fine-tuning details, consulting over setup and debugging comments or suggestions from our side, all handled quickly and with a very friendly approach. I'm so sorry that everything is already running without the need to contact support :slightly_smiling_face: They are really great! Thank you and wish you many happy clients!

Renáta Prokopová

Marketing Two Fingers

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F&Q CRM

All questions

Is it possible to use the "Offers" module individually?

The module is directly connected to the Bookolo Booking Engine, from where all the necessary data (availability, prices, etc.) is extracted to create the offer. It is therefore not possible to use the module individually.

Can I change the offer after sending it to the client?

Yes, this option is available in the system - just change the preferred dates and resend the offer to the client's email.

Can I customize the price of my offer?

Yes this option is available. Primarily, prices are based on the set packages and rates in the Booking Engine, but the final price can then be adjusted according to preference with a percentage or absolute discou

Is it possible to set an expiry date on offer?

Of course, the validity can be set both in terms of date and time. After the expiration of the date on the offer, it is no longer possible to complete the online booking.

We have an enquiry form on the hotel website, is it possible to automatically enter enquiries from the form into the CRM module "Offers"?

This option is not an automatic part of the module due to the wide range of enquiry forms. In this case, do not hesitate to contact us and we will individually discuss the possibilities of linking your enquiry form with the "Offers" module.

Do I have a general overview of the status of created requests and offers in CRM Offers?

Yes, the module has a dashboard where you can filter according to your needs and preferences.

The CRM module "Advanced Statistics" works with a fixed time period for one month to display detailed statistics of modules?

In the module it is possible to set the exact period from when to when the data should be displayed. For some specific statistics, however, the display is only monthly because of the evaluation objectives.

Which contact lists does the system generate automatically in the CRM module "Emailing"?

The system automatically generates a contact list of guests who have consented in the Booking Engine or other Bookolo module to receive marketing communications from the hotel before completing their booking. In addition, the system also automatically generates a contact list of registered guests or guests according to the selected area of interest during registration.

Is the number of contacts for sending campaigns limited in the CRM module "Emailing"?

In case you are working with a relatively larger customer database, we have an option for you to send your mailings via an external email partner - Mailgun.

Can I use my own email template for mailings?

Yes, this option is available. If you already have a template, you can upload it to the system as an HTML template. In case you are interested in creating a customized template, it is possible to make individual arrangements based on the order.

Does the emailing module include statistics for individual campaigns?

Of course, statistics are available for every campaign you send. The system also works with general, aggregated statistics for all campaigns on the dashboard.

Do I have the option in the system to send a test email before setting up a mailing?

Yes, this option is available throughout the creation of the mailing - just enter the email you wish to send the test to.

From which email will mailings to clients be sent?

Mailing will be sent to clients from email according to your preference - at the beginning of the cooperation you will only need to set up DNS records based on the manual.

Do I have the option to choose which of the automated emails I wish to use?

Like most features in Bookolo, individual emails work on an activation and deactivation basis.

Is it possible to use only one of the CRM system modules or do you offer them only as a comprehensive solution?

The CRM system is implemented in modules and therefore we can offer you only selected modules from the CRM system.

Is it possible to use CRM for hotel groups?

Yes, the CRM module "Emailing" has a specific approach and functions for chain hotels. However, the Offers and Statistics modules work individually for each hotel, due to their functionality and interconnection to the individual Bookolo modules.