How to run a hotel efficiently in online era

How to run a hotel efficiently in online era

We live in an accelerated and, more recently, complicated time, where time is an expensive commodity. Operating a hotel is challenging, but using the right online services can make things much easier and more efficient. Let's take a look at these services and explain what each means specifically and how it can benefit a hotel or other accommodation facility.

  • Booking engine

The service that brings the greatest profit to hotels is the Booking engine or online reservation system. It is usually placed directly on the official website of the accommodation facility. For the hotelier, this means more visits to his website and gaining a customer directly without an intermediary. This in turn leads to the creation of direct reservations without a high commission, which must be paid to online travel agencies, so-called OTAs such as Booking.com. In return, customers get the advantage of the best possible price for accommodation and complete information about other services.

  • Channel manager

Today, this service should be part of every advanced reservation system, especially because of the importance of time savings. Channel manager can save you many hours in a week. Imagine changing your prices, capacity, and restrictions on all accommodation portals, including your own website, with just one click. Yes, this is exactly possible with the Channel manager.

  • Online check in

The latest innovation in the hotel segment is the online check-in function, which can make the whole process of registration at the reception easier, more efficient and faster for hoteliers, their employees and especially hotel guests. This service is nothing new on the market, especially for airlines, where it is even the expected standard. Recently, this service is becoming more common in the hotel industry in order to eliminate large groups of guests in one place. Regarding the latest events, it is also expected that the guests will search for this service as well. Of course, this tool also has other advantages: elimination of crowds, which is associated with a quick course of the entire accommodation process on arrival, the accumulation of all necessary information about hotel guests in one place within the reservation system, support for direct reservations, and, last but not least, the efficiency of employees.

  • Voucher shop

Another service that enables support of direct sales is the Voucher shop. This module can be implemented on the hotel's website, providing the sale of hotel services, packages, and accommodation in form of a voucher. Within the reservation system, it is possible to monitor which type of voucher is the best-selling, and it is also possible to gather all information about sold vouchers in one place. There is always a choice between several voucher designs or the option to have an original custom design created.

  • Support for direct bookings using PPC and social media

The importance of social media has reached a strong place in recent years. Communication through social media should therefore be part of every marketing strategy of a functioning business. It is also worth considering that social media are used by more than 3 billion people worldwide. Social media are tools for communicating with hotel guests and showing them the real face of your business. Each social media strategy should be individually prepared, including the tone of communication on individual social media sites. Properly set up communication on social media sites with paid campaigns has the potential to reach a very wide audience and thus effectively deliver direct reservations.